10 years ago Rose & Born did a much appreciated campaign with friend and model Alex Lundqvist. Much has happened since then and we felt it was high time to reunite and catch up. And what could be better than to meet up in our favourite city.
Alex Lundqvist is one of Sweden’s and the world’s foremost male models of all time. We sat down with the star model in New York and talked fashion, brokerage and memorable moments from the past 25 years.
How did your career as a model start?
I went with a friend to Milan after I did my military service and met Bruce Weber there who photographed me for Versace together with Helena Christensen on the wonderful island of Capri. The rest is history.
You have worked with some of the world’s foremost fashion houses, what does it look like with your personal interest in fashion and style?
I believe in a timeless style with classic elegance and for that Rose & Born is always a good choice.
Wow, there are too many to choose from. Working with Karl Lagerfeld, Richard Avedon and Bruce Weber were quite big moments in my career. All three of which have made enormous contributions to fashion and photography and have all created larger than life legacies, impressive to say the least.
What does a day look like in Alex Lundqvist’s life in 2021?
This day sums it up pretty well; Either model shots like today or I’m selling an apartment like the one we are in now.
One of the best ways to get a feel for this city is to put on a pair of comfortable shoes and hit the streets. Walking in NYC is truly something special, regardless if you visit for the very first time or the hundred and first time. One of our favourite spots is crossing the Manhattan bridge over to Brooklyn, this city is made for walking.
You work as a broker together with, among others, Fredrik Eklund in New York. What is the biggest difference between the modeling profession and that as a broker?
There are quite a few similarities actually, you meet many interesting people and are usually in beautiful environments. The difference above all is that I as a broker choose my own clothes.
— Our mid-grey flannel suit
I would recommend several attractions such as Highline Park, Boat House in Central Park and The Edge Lookout at Hudson Yards. Then of course Time Square if you have not been there. When it comes to restaurants and nightlife, I personally like the restaurant Indochine as well The box nightclub. Enjoy!
Few cities can have such rapid changes in weather as New York; from warm to cold or still to windy in just a blink of an eye. Always think layering between the seasons when dressing and combine with accessories that can easily be removed.
— Cashmere layered on the NYC streets