Our story

Our first flagship store has always been located in the heart of Stockholm at the corner of Strandvägen and Grevgatan. At our stores, we’d like our visitors to feel at home and relax while exploring our curated assortment and made-to-measure services. 

We go above and beyond to make sure you are satisfied and find garments that meet your personal needs and preferences. As we look back at more than three decades as a brand, we can conclude, with certainty, that men’s clothing and style progressed slowly but confidently. We see ourselves as a timeless brand, and the core of what we do remains the same, but with continuous refinement in fabrics, stitching, details, fit, and silhouette – as well as functionality and comfort – for an always contemporary feel.

Sustainability is a product of our job. Designing and developing products with the right attitude is very important for us. It’s our passion to create pieces that can and will be loved for ages. That is accomplished by having a humble approach to what timeless esthetics means while sourcing the best quality materials and craftsmen possible.

Both in store and online you will meet the dedicated team of Rose & Born with extensive knowledge in style, materials and tailoring. Feel free to drop by or send us an email, we will be more than happy to see you!

In 2023 we opened our second store, located right by the river Limmat in Zürich. Explore and shop our ready-to-wear collection or book a personal meeting in our made-to-measure studio.