Our Legacy & Story
Ever since Rose & Born was founded in 1989, we have provided personal experiences and effortless garments with perpetual relevance – creating lifelong relationships with our clients. Our customers have high expectations and so do we.
A Timeless Brand
The Best Time to Be Well-Dressed Is Always Now.
Since our founding, Rose & Born has epitomized effortless style and enduring craftsmanship. Every garment we create is a harmonious balance of refinement and functionality, thoughtfully designed for the modern gentleman. While deeply rooted in tradition, we continuously evolve—perfecting every stitch, silhouette, and detail to meet contemporary demands.
Our unwavering dedication to quality has forged lasting relationships with discerning clients who value both substance and style. Because while the best time to be well-dressed is always now, the journey of craftsmanship, elegance, and innovation knows no bounds.
The Art of Refinement
True Elegance is Complicated (But Really Quite Simple)
At Rose & Born, we don’t define excellence by trends or extravagance, but by trust and experience. For us, it’s the personal connection we cultivate with our clients, some of whom have been with us for decades. These relationships go far beyond clothing, forming a dialogue that shapes their wardrobes and lifestyles. This trust is the essence of true sophistication—an experience that feels personal, thoughtful, and enduring. Craftsmanship, service, and refinement are at the heart of everything we do.
Crafting Individuality, Stitch by Stitch
Personal Expressions, Tailored with Care
For decades, Rose & Born has been a trusted name in the art of Made-to-Measure. This tradition goes beyond achieving the perfect fit—it’s about crafting garments that reflect the essence of the individual. Our service offers a world of possibilities, from meticulously selected fabrics to personalized details, each choice contributing to a garment as unique as its wearer.
Every stitch, every seam, and every detail embodies our commitment to precision, craftsmanship, and personal expression. This dedication to tailoring and individuality is not just part of our offering—it’s part of our heritage.
Scandinavian Roots
A Heritage of Subtle Sophistication
Though our story begins in Stockholm, our identity transcends borders. The essence of Scandinavian values—simplicity, functionality, and sustainability—is woven into the very fabric of Rose & Born. These principles inspire designs marked by quiet confidence, enduring appeal, and meticulous quality.
Our heritage instills a restrained sophistication in everything we create, where elegance meets practicality. This balance defines not just our garments, but our entire philosophy—refined, intentional, and ever-present.
Expanding Horizons
Expanding Our Presence, Upholding Our Principles.
Since opening our first flagship store in Stockholm, Rose & Born has remained a beacon of refined menswear. With the addition of our Zürich store and our growing online presence, we’ve extended this legacy to new horizons while preserving the essence of what makes us unique.
Each location offers more than clothing; it provides a personal experience. Clients are invited to explore our thoughtfully curated collections, receive personalized guidance, and discover the precision of our Made-to-Measure service, whether in-store or from anywhere in the world.
As we continue to grow, our dedication to personal service, timeless design, and uncompromising quality defines every interaction, every garment, and every space we create.
Shaping the Future
Honoring Tradition, Embracing Tomorrow
With decades of experience behind us, we look to the future with confidence and excitement. As we expand through further physical presence and reach clients worldwide through our online store, the possibilities for menswear are limitless.
Our core philosophy remains unchanged: creating garments with effortless style, uncompromising quality, and timeless appeal. Rose & Born will continue to evolve with the times, always guided by the principles that define us—refinement, craftsmanship, and enduring relationships.
The future is an extension of our legacy, where tradition and innovation meet to shape the next chapter of menswear.